Enhanced end customer communication strategy
Designed to better communicate product value and keep your customers up to date on their application status and next steps.
July 2024 | Updates to the end customer communication strategy
We’ve upgraded our email templates to better communicate the benefits of the Autobooks product suite; leveraging product overview videos, step-by-step guides to get started, and animated GIFs to demonstrate feature benefit.
More details about the update
Turning on Autobooks for your customers also turns on a powerful education and retention engine designed to drive product activation and retention.
To activate a customer, they must be aware of the product benefit and they must also apply, and be approved, for an Autobooks account. The below updates to our communication strategy were implemented to help businesses and non-profits better navigate the Autobooks onboarding journey.
Visit learn.autobooks.co/autobooks-customer-communication-strategy to view content examples within the Autobooks Communication Strategy.
Updated First Use Template
Emails within the First Use series are educational in nature. These emails introduce end customers to the product and explain functionality benefit.
The First Use template includes the following updates.
- Updated email headline section
- Added, personal product overview videos
- Added clear steps to get started
- Updated product GIFs to communicate feature highlights
Sample of Invoicing First Use Email
Emails within the Ongoing Use and Product Functionality series were updated with the new template design.
Updated Initial Awareness Template
Emails within the Initial Awareness series are informational in nature. These emails communicate enrollment status, product pricing, product benefit, and Autobooks application next steps.
The Initial Awareness template includes the following updates.
- Enhanced status headline
- Application progress tracker
- Next steps section for better expectation setting
- Application detail section to provide more detailed information regarding the next steps within the application process
Sample of Application Received Email
Emails within Initial Awareness were updated with the new template design.